New Content on Marketing Help For Coaches
I hope that the last month has been good for you, it's certainly been eventful for me - for example, being nominated for an 'Inspirational Woman' award, talking to Radio Five Live, and being interviewed for a feature in a new personal development magazine (watch this space!).
I've also been kept very business in my own coaching practice, with lots of people who had been teetering on the edge of decision-making at the end of last year, coming on board as clients.
There's a lot to tell you about this month, including a change to the law that could impact on your practice, so grab yourself a couple of minutes to read on!
Warm wishes,
Hannah
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Tele-Classes This Month - Internet Marketing
The next Members-Only Marketing Surgery Q&A session will be at 7pm on Wednesday 28th February. The theme for this month is Internet Marketing, so start thinking about your questions for this lively Marketing Surgery. Make sure you put it in your diary now! Full details of how to listen in can be found on the website - please make a note of this month's PIN number. For other events, including conferences and exhibitions, please check the Calendar.
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Accessing the Members Only Area
Due to technical difficulties, some of you have experienced problems when trying to renew your membership of the site. We are working hard to rectify the problem and aim to get it resolved as quickly as possible. As a goodwill gesture, we have extended all expired memberships and those due to renew, until 1st March at no charge. This will allow you to access the Members Only pages, including information about this month's Tele-Class.
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New Articles
The amount of information on MarketingHelpForCoaches.com is climbing steadily and we now have over 60 articles on Marketing your coaching practice for you to read! New articles this month:
Interested in contributing an article? Please read Submit an Article for more details.
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Are Your Business E-mails Breaking the Law?
As of 1st January 2007, UK legislation on business communications changed. There are implications for your business, especially if you trade as a limited company. Read the full article.
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Book Reviews
The BIG question: Niche Marketing For Coaches - is it any good? Find out what people have been saying about Hannah's new book. Here's one of our favourite quotes from Marie-Louise Cook, editor of Personal Success magazine: "it is so useful that it should be superglued into the hands of every graduating coach."
PLUS Kathleen Sullivan reviews 'The 7 Rules of Success' by Fiona Harrold
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Download - Making The Case For Coaching
One of the problems of Marketing a service is that it's intangible - people can't see it or touch it. And that leads onto the next problem - how do you persuade clients that coaching works? Asking someone to invest in a service that is intangible and (in their eyes) unproven is hard.
So what can you do? You need to have facts, figures and quotes to back you up. There is a wealth of information available that will help you to make the case for coaching - the difficulty is in finding it. This month, we've taken that burden away by pulling together some links to recent articles about coaching, and they are available as a Members-Only download.
Access the download.
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Persuasion and Negotiation Skills 1-Day Workshop -
Being able to confidently discuss your rates, your terms and how you'll be working with clients is a crucial skill to have, especially if you're coaching people in organisations. This is also an area that causes butterflies in the tummies of many coaches (myself included when I first started!).
Thankfully, my business partner and mentor Patrick White is a very skilled businessman who has worked on negotiations ranging from international multi-million pound deals to negotiating his speaking and consultancy rates with SME clients. On Thursday 19th April, Patrick will be running a 1-Day Workshop on Persuasion and Negotiation Skills in London and I would strongly encourage you to attend. (Yes, I will be there too!)
The day is suitable for people at all stages of building their practice.
Full details: Negotiation Skills Course, London
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Final Call for March: 1-2-1 Marketing Coaching
This quarter, my coaching practice, HRM Coaching Ltd, has become very busy with us landing a number of new clients for Leadership Coaching and Business Coaching. As a result, the time I have available for working with coaches on their Marketing is very limited.
I will only be taking on three new people onto my 3-month Marketing Coaching & Mentoring Programme for March. This is a one-to-one telephone based coaching programme which will help you to develop your Marketing strategy and build your confidence in your ability to get clients.
It's £577+VAT and includes workbooks and exercises to help you to discover your inner Marketer! You can find out more and read success stories from coaches who have been through the programme on www.MarketingHelpForCoaches.com.
I've also been kept very business in my own coaching practice, with lots of people who had been teetering on the edge of decision-making at the end of last year, coming on board as clients.
There's a lot to tell you about this month, including a change to the law that could impact on your practice, so grab yourself a couple of minutes to read on!
Warm wishes,
Hannah
--------------------------------------------------------------------------------
Tele-Classes This Month - Internet Marketing
The next Members-Only Marketing Surgery Q&A session will be at 7pm on Wednesday 28th February. The theme for this month is Internet Marketing, so start thinking about your questions for this lively Marketing Surgery. Make sure you put it in your diary now! Full details of how to listen in can be found on the website - please make a note of this month's PIN number. For other events, including conferences and exhibitions, please check the Calendar.
--------------------------------------------------------------------------------
Accessing the Members Only Area
Due to technical difficulties, some of you have experienced problems when trying to renew your membership of the site. We are working hard to rectify the problem and aim to get it resolved as quickly as possible. As a goodwill gesture, we have extended all expired memberships and those due to renew, until 1st March at no charge. This will allow you to access the Members Only pages, including information about this month's Tele-Class.
--------------------------------------------------------------------------------
New Articles
The amount of information on MarketingHelpForCoaches.com is climbing steadily and we now have over 60 articles on Marketing your coaching practice for you to read! New articles this month:
- Marcie MacLellan interviews Rasheed Ogunlaru, life coach and speaker about how his background helped him to develop his coaching practice
- 'Modelling in Marketing' - is 'Modelling' simply an excuse to copy someone else's work and pass it off as your own? Hannah McNamara has a rant and explains what Modelling really means in the Marketing context
- Additional Revenue Streams using Affiliate Marketing' - Jason Hulot reveals how to earn money as an affiliate
- 'Do you know what your Alexa ranking is? And why should you even care?' - Hannah McNamara writes about Alexa, a service that allows you to find out your site's popularity on the internet
- 'I Celebrate my Eccentricity' - is there room for Polar Opposites in Coaching? Dave Robson thinks so and celebrates his eccentricity! Is it time you celebrated yours?
- 'How to Write Great Headlines that Hook the Readers You Want' - does anyone actually READ your articles or website copy? According to Westrow Cooper, many people don't get past the headline
Interested in contributing an article? Please read Submit an Article for more details.
--------------------------------------------------------------------------------
Are Your Business E-mails Breaking the Law?
As of 1st January 2007, UK legislation on business communications changed. There are implications for your business, especially if you trade as a limited company. Read the full article.
--------------------------------------------------------------------------------
Book Reviews
The BIG question: Niche Marketing For Coaches - is it any good? Find out what people have been saying about Hannah's new book. Here's one of our favourite quotes from Marie-Louise Cook, editor of Personal Success magazine: "it is so useful that it should be superglued into the hands of every graduating coach."
PLUS Kathleen Sullivan reviews 'The 7 Rules of Success' by Fiona Harrold
--------------------------------------------------------------------------------
Download - Making The Case For Coaching
One of the problems of Marketing a service is that it's intangible - people can't see it or touch it. And that leads onto the next problem - how do you persuade clients that coaching works? Asking someone to invest in a service that is intangible and (in their eyes) unproven is hard.
So what can you do? You need to have facts, figures and quotes to back you up. There is a wealth of information available that will help you to make the case for coaching - the difficulty is in finding it. This month, we've taken that burden away by pulling together some links to recent articles about coaching, and they are available as a Members-Only download.
Access the download.
--------------------------------------------------------------------------------
Persuasion and Negotiation Skills 1-Day Workshop -
Being able to confidently discuss your rates, your terms and how you'll be working with clients is a crucial skill to have, especially if you're coaching people in organisations. This is also an area that causes butterflies in the tummies of many coaches (myself included when I first started!).
Thankfully, my business partner and mentor Patrick White is a very skilled businessman who has worked on negotiations ranging from international multi-million pound deals to negotiating his speaking and consultancy rates with SME clients. On Thursday 19th April, Patrick will be running a 1-Day Workshop on Persuasion and Negotiation Skills in London and I would strongly encourage you to attend. (Yes, I will be there too!)
The day is suitable for people at all stages of building their practice.
Full details: Negotiation Skills Course, London
--------------------------------------------------------------------------------
Final Call for March: 1-2-1 Marketing Coaching
This quarter, my coaching practice, HRM Coaching Ltd, has become very busy with us landing a number of new clients for Leadership Coaching and Business Coaching. As a result, the time I have available for working with coaches on their Marketing is very limited.
I will only be taking on three new people onto my 3-month Marketing Coaching & Mentoring Programme for March. This is a one-to-one telephone based coaching programme which will help you to develop your Marketing strategy and build your confidence in your ability to get clients.
It's £577+VAT and includes workbooks and exercises to help you to discover your inner Marketer! You can find out more and read success stories from coaches who have been through the programme on www.MarketingHelpForCoaches.com.
posted by Hannah McNamara at 10:31 am
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