Beware! Your competitors are stealing your clients!
Well it's almost New Year's Day and it's the time when you're surrounded by Hot Prospects!
Let's look at some of the New Year's Resolutions people make:
- Give up smoking
- Lose weight/Get fit
- Make more time for friends and family
- Get a promotion or change jobs
- Make more money
- Start a business
- Find that special someone
- Have more fun
- Pay off debts
The list goes on....
How many of those New Year's Resolutions could you help out with? I bet you could probably help people with at least two or more of the items in that list.
January is definitely a key month for attracting new coaching clients, but if you're not aware of your competitors and fail to get the upper hand with your marketing, your new clients will end up spending their money with someone else.
But your competitors are hiding.
They aren't in the places you'd expect to find them.
The chances are you're thinking that your major competition comes from other coaches at this time of year.
Wrong.
Your competition comes from everything else that your clients might be paying attention (and money) to in January:
- Gym memberships
- Slimming clubs
- Business seminars, training and networking
- Fitness videos and equipment
- Self-development products - books, CDs, etc
- Dating services
- Recruitment consultants, websites and job sections
- and of course, Credit card repayments
Because people come out of the New Year party season a bit fuzzy, they often go to the most obvious solution to their problems, e.g. Feeling down about your job? Look for another one.
And because they're looking for a quick fix, they often don't focus on what's behind the issues.
I'd like to set you a challenge this week. Think about who you're competing with in your niche and then work out how you could work together to achieve the same goals.
For example, would your local gym manager consider running a joint promotion with you? If you offered a life coaching session with each new membership, you could create a win-win scenario.
If you're a career coach, would your local recruitment consultant send one of your articles out to their candidates as part of their own newsletter?
I'm sure you can come up with many more ideas for your own niche.
REMEMBER: You can use the spirit of competition to your advantage. Why not send out a newsletter to your subscriber list asking them to compare how much it's going to cost them to join a gym for a year to how much it would cost for a couple of months' worth of coaching? If they're anything like most people, they won't use their membership far beyond February, they'll be saving money by coming to you instead!
If you've got a success story about something you've done to attract clients in January, I'd love to hear it and I'll include the best ones in a future newsletter. (You'll be credited in full of course!).
For more information about Marketing your coaching practice, go to www.marketinghelpforcoaches.com
Let's look at some of the New Year's Resolutions people make:
- Give up smoking
- Lose weight/Get fit
- Make more time for friends and family
- Get a promotion or change jobs
- Make more money
- Start a business
- Find that special someone
- Have more fun
- Pay off debts
The list goes on....
How many of those New Year's Resolutions could you help out with? I bet you could probably help people with at least two or more of the items in that list.
January is definitely a key month for attracting new coaching clients, but if you're not aware of your competitors and fail to get the upper hand with your marketing, your new clients will end up spending their money with someone else.
But your competitors are hiding.
They aren't in the places you'd expect to find them.
The chances are you're thinking that your major competition comes from other coaches at this time of year.
Wrong.
Your competition comes from everything else that your clients might be paying attention (and money) to in January:
- Gym memberships
- Slimming clubs
- Business seminars, training and networking
- Fitness videos and equipment
- Self-development products - books, CDs, etc
- Dating services
- Recruitment consultants, websites and job sections
- and of course, Credit card repayments
Because people come out of the New Year party season a bit fuzzy, they often go to the most obvious solution to their problems, e.g. Feeling down about your job? Look for another one.
And because they're looking for a quick fix, they often don't focus on what's behind the issues.
I'd like to set you a challenge this week. Think about who you're competing with in your niche and then work out how you could work together to achieve the same goals.
For example, would your local gym manager consider running a joint promotion with you? If you offered a life coaching session with each new membership, you could create a win-win scenario.
If you're a career coach, would your local recruitment consultant send one of your articles out to their candidates as part of their own newsletter?
I'm sure you can come up with many more ideas for your own niche.
REMEMBER: You can use the spirit of competition to your advantage. Why not send out a newsletter to your subscriber list asking them to compare how much it's going to cost them to join a gym for a year to how much it would cost for a couple of months' worth of coaching? If they're anything like most people, they won't use their membership far beyond February, they'll be saving money by coming to you instead!
If you've got a success story about something you've done to attract clients in January, I'd love to hear it and I'll include the best ones in a future newsletter. (You'll be credited in full of course!).
For more information about Marketing your coaching practice, go to www.marketinghelpforcoaches.com
posted by Hannah McNamara at 8:14 pm
<< Home